The international Book Expo is getting ready to happen. Actually, it happens several times a year in various places – Frankfort, London, Beijing, etc. – but the last week of May it happens at the Javits Convention Center in NYC. Hence, BEA, meaning Book Expo America.
The VerveStar partners started preparing months ago. They scored booth number 4885, an enviable location on a corner across from the uptown stage. (You’d have to see the five-foot-long diagram of Javits’ main floor to appreciate that…)
Last year I found the BEA to be the most seriously non-productive fiasco I could ever imagine. Just scroll back forever to last year’s posts and see. But THIS year I’ve got a new publisher, world class publicists Miranda Spigener and Nick Delarosa, and Booth 4885 to report to. I gotta believe that THIS year it’s gonna be different!
And THIS year I’m taking a hint from my son, who went to NY on business a couple of years back. The trick, it seems, is to stay across the Hudson in New Jersey where prices are somewhat more reasonable. There’s a ferry that goes from Weehawken directly across to the Javits. And there’s probably also a bus that would kindly take me through the Lincoln Tunnel and deposit me within a couple of blocks of said destination. And instead of running the gamut of Travelocity, Expedia, Orbitz, Kayak, Priceline, Hotwire, etc., I’m trying Southwest Airlines. So far they’ve offered the lowest fares to both LaGuardia and Newark Int’l.
So if you’re thinking about the BEA, or New York City in general, stay tuned. When I get this all worked out, you can profit from my traveling discoveries!