From 007’s Aston Martin to the small screen – they’re everywhere
|Pierce Brosnon's turn with the Aston Martin|
Extreme Makeover: Home Edition is prime real estate for brand displays: Sears tools, Pella windows, and Ford pickups, to name a few of the most obvious.
The Amazing Race features Fords at every possible turn, Survivor tribes have gotten all kinds of bonanzas from Home Depot, and American Idol is driven by Apple iPods and judges sipping from red Coke cups. Strategies range from a brief glimpse of a product to having it play a key role in the plot.
So is it working? Are viewers racing from their TVs into the stores for the brands appearing with their favorite stars?
|Judges with red Coke cups|
Here’s a list from CNBC.com of the prime time shows with the most product placement in the past year (with number of occurrences and most prominent products):
|An Apple in the House|
10. The Amazing Race (161 - Travelocity, Snapple, Ford)
9. America’s Next Top Model (171 - CoverGirl)
8. Friday Night Lights (201 – DirecTV, Gatorade, Costco, Sam Adams, Under Armor, Ford, Applebee’s)7. America’s Got Talent (220 – Orville Redenbacher, AT&T, Smurfs, Blackberry, MySpace, Twitter)
6. Extreme Makeover: Home Edition (224 – Sears, Pella, Kenmore, Ford, Tyson Foods)
5. The X Factor (312 – Pepsi, Chevrolet)
|Scene from Extreme Makeover: Home Edition|
4. Dancing With the Stars (390 – Promos of Disney movies and Broadway shows)3. Celebrity Apprentice (391 – Camping World, Australian Gold, ACN’s videophone, 7-UP Retro)
2. The Biggest Loser (533 – Subway, 24 Hour Fitness, Ziploc, Progresso, Extra sugar-free gum)1. American Idol (577 – Coke, AT&T, Ford)
Yeah, I know. Now we’re too busy counting product displays to enjoy the show…