Remember last summer when I posted about VerveStar? (July 11, 2010) They’re a highly-rated international PR firm now branching out into more comprehensive media services and publishing. I met one of the partners, Miranda Spigener, while they were doing some contract work for my previous publisher. Later I did a bit of work for them on their new website, http://www.vervestar.com/, which is still being renovated, and was thoroughly impressed by their capabilities and operations. So when they approached me about taking over the Ammanon series, it was, like, are you kidding? I’m there!
VerveStar has a radically different approach. Actually, it’s the way it should’ve always been. Sort of an “Ah-hah!” moment in the literary industry. As recognized leaders in the PR world, the VerveStar partners understand that it’s publicity that moves the market. Obviously, you can’t sell it if nobody knows about it, right? Therefore, VerveStar is developing the publishing around the publicity...the way most businesses have done for years!
It only makes sense to build a campaign around the author and his book, and then publish in the wake of that in-place and ongoing publicity. This will provide authors with a much better outcome than the hap-hazard, largely do-it-yourself marketing programs of today’s publishing houses. VerveStar believes that the first and final product needs to be the publicity, not the book. They are publicists first, publishers second.
Think about it. Why do it any other way?
VerveStar has a radically different approach. Actually, it’s the way it should’ve always been. Sort of an “Ah-hah!” moment in the literary industry. As recognized leaders in the PR world, the VerveStar partners understand that it’s publicity that moves the market. Obviously, you can’t sell it if nobody knows about it, right? Therefore, VerveStar is developing the publishing around the publicity...the way most businesses have done for years!
It only makes sense to build a campaign around the author and his book, and then publish in the wake of that in-place and ongoing publicity. This will provide authors with a much better outcome than the hap-hazard, largely do-it-yourself marketing programs of today’s publishing houses. VerveStar believes that the first and final product needs to be the publicity, not the book. They are publicists first, publishers second.
Think about it. Why do it any other way?
No comments:
Post a Comment